In a very eloquently written and respectful open letter to Apple, Taylor Swift explains that she will not be allowing Apple Music access to her 1989 album. I am sure that everyone can recall the battle between Taylor and Spotify when Taylor pulled her entire music collection from Spotify for their lack of royalty payments to artists.
In her open letter, Taylor states that she supports Apple Music and feels that they are on the right path to something positive. However, she disagrees with the 3 month trial period that Apple is offering consumers. Taylor explains that this trial period places a hardship on up and coming artists who have poured everything they have into releasing their first single or their first album and is receiving zero compensation from Apple in return during those 3 months. Taylor goes on to say that she is essentially unaffected because she is fortunate enough to have the money to pay her staff, but that not everyone is fortunate enough to do so and that is unfair to them.
In reading Taylor's letter, it appears to me that she is NOT opposed to working with Apple Music in the future, but would like to see the artists receive compensation during the three month trial period. It also seems clear that she is not opposed to consumers receiving the 3 month trial, but that Apple has the means to compensate artists during the trial, especially since Apple has always seen success with whatever they do (well....not necessarily everything - PING). However, Apple Music has the potential to be a great success and Taylor feels that Apple will greatly benefit from this new streaming service, so why not front the bill for the artists?
It is clear that Taylor has great admiration and is a big fan of Apple. Her letter makes that very clear, is eloquently written, and pleads with Apple to remedy the situation. I have to hand it to the little lady, she is bold and sticks up for what's right. In this case, she is sticking up for the artists less fortunate than she is. Rock on, Taylor!!! Not only do I love your music, but I love your spirit. I am also a huge Apple fan and have very high hopes that they fix this matter without sacrificing the consumer and the artists.
Investing is part of doing business, so if you have to invest in paying the artists during this 3 month trial, so be it. If you truly believe in Apple Music, it's a small price to pay for the long term success that Apple will gain from this new streaming service. Losing big names is definitely not in the best interest of Apple and certainly not a good start prior to launch.
You can read Taylor Swift's Open Letter to Apple below:
What do you all think about Taylor's open letter to Apple? Please share your comments below or on my twitter @techtalkpro